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White Space

Definition:

White space is used in conversion optimisation as a directional cue that subtly directs user’s attention towards an important area of the page (e.g. the call to action). Also see directional cues.

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Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Digital Marketing and Insight