Image of 2015 Google Search eye tracking study

Visual Hierarchy

Definition:

Visual hierarchy refers to the arrangement and presentation of information in a way that clearly indicates the relative importance of assets on a page. This means that information separated into distinct sections, and each section is clearly labelled and prominence is given to the higher level sections than lower level ones.  A clear visual hierarchy allows people to scan a web page and be able to instantly separate what is relevant to their goals from what is irrelevant.

Image of inverted pyramid writing style

Resources:

Conversion marketing – Glossary of Conversion Marketing.

 

Eye Tracking tools – Eye tracking solutions to boost conversions.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Digital Marketing and Insight