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User Centred Design

Definition:

User-centred design is a framework to gain an explicit understanding of the needs, motivations and limitations of end-users so that such user characteristics can be considered and fed into each stage of the design process.

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Resources:

Conversion marketing – Glossary of Conversion Marketing.

 

Usability testing – How to do usability testing to improve conversions.

Card sorting – 6 card sorting tools to improve your website’s navigation.

Tree testing – How to use tree testing to improve findability on your website.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Digital Marketing and Insight