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Third Party Cookie

Definition:

A third-party cookie refers to a cookie that is associated with a file from a different domain than the visitor’s current domain. There is nothing intrinsically different about first and third party cookies, it’s just a matter of context of when a file is requested by the server.

Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Digital Marketing and Insight