How conversion rate optimisation is structured in an organisation will influence whether it is successful or not

Taguchi Method

Definition:

The Taguchi method is a statistical approach that uses simplifying assumptions and has been applied to the design of fractional-factorial multivariate testing. This reduces the number of combinations of variables (ie. Recipes) that need to be tested and thus speeds up test completion. See also multivariate tests.

Comparison Between Full Factorial and Fractional Factorial

Image of table of comparison between full factorial and fractional factorial design

Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

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