Ego depletion increases the frequency of intuitive errors.

System 2

Definition:

System 2 is our slow, disciplined, effort hungry, largely conscious mind that monitors system 1 and allocates attention to more complex mental problems that require it. However, this system is lazy and will rely on system 1 whenever it thinks it is adequately handling decision making. This concept was introduced by the psychologist Daniel Kahneman in his book Thinking, fast and slow. See also behavioural economics.

Image of difference between System 1 and System 2

Image source:

Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Fluency of text – Does low contrast text kill conversion rates?

System 1 & System 2 – What does psychology tell us about CAPTCHA?

Human decision making – The rationality of decisions.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Digital Marketing and Insight