Images of SSL security seals

SSL (Secure Sockets Layer)

Definition:

SSL refers to the secure protocol developed by Netscape for establishing an encrypted link between a web server and browser. This protects any data that is transmitted between a web server and a browser so that it cannot be intercepted by third parties.

Also see trust.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Digital Marketing and Insight