Server-side tools do not use the browser to make any changes to content but instead rely on the server to deliver content. This means that developers need to build and maintain multiple versions of web designs in the content management system (CMS) for A/B and multivariate tests. However, this does give the organisation greater control over deployment and flexibility to make changes in the CMS.
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing software – Which A/B testing tools should you choose?
Types of A/B tests – How to optimise your website’s performance using A/B testing.