Image of Booking.com with scarcity indicators

Scarcity

Definition:

Scarcity is one of Robert Cialdini’s 6 principles of persuasion and means that people tend to place a higher value on items that are perceived to be scarce and a lower value on things that are seen to be abundant.

One Medical Group Cyber Monday landing page
Source: Onemedicalgroup.com

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Psychological triggers – 17 psychological tips to boost conversion.

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Digital Marketing and Insight