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Sales Force Automation

Definition:

Sales force automation (SFA) is software that tracks and manages interactions with prospects and customers, as well as stock control, sales processing and analysing sales forecasts.

Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Digital Marketing and Insight