Retargeting is where an organisation displays personalised ads to a website visitor after they have left your site. The process begins with identifying individuals who have shown some interest in a product and then regularly serving these visitors with ads about similar products on websites that they later visit.
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing software – Which A/B testing tools should you choose?
Types of A/B tests – How to optimise your website’s performance using A/B testing.