Image of order confirmation page from Amazon.co.uk

Post-Conversion

Definition:

Post conversion relates to using the commitment and positive experience of one conversion to request an additional conversion. The confirmation page or interstitials provide an opportunity to seek an additional conversion as customers have demonstrated they trust your site by completing the first conversion.

The confirmation page below from Amazon shows how they use the opportunity to display both related items and personalised recommendations for the customer.

Image of confirmation page from Amazon.co.uk with related items and personalised recommendations
Source: Amazon.co.uk

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Digital Marketing and Insight