How conversion rate optimisation is structured in an organisation will influence whether it is successful or not

Negative Interaction

Definition:

A negative interaction in a multivariate test is where two or more variables combine to reduce the success metrics (e.g. the conversion rate). See also positive interaction and multivariate test.

Image illustrating multivariate testing

Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

 

Digital Marketing and Insight