Image showing micro and macro conversions

Micro Conversions

Definition:

Micro conversions are activities (e.g. add to basket and register) that may lead to the desired conversion goal (e.g. purchase or deposit). It is important to pay attention to micro conversions because without them customers won’t get to your macro conversion. Further, if you can increase the flow of visitors at the beginning and middle of your funnel via your micro conversions you are likely to significantly increase the number of visitors who land on your page with your macro conversion.

Image showing micro and macro conversions

Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing solutions – Which A/B testing tool should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Digital Marketing and Insight