Includes a review of 7 leading suppliers.

Live Chat

Definition:

Live chat is a web software solution that allows webmasters to conduct real-time interactive conversations with website visitors whilst they are browsing. The software normally delivers a chat window for text messaging, though some solutions also offer 1 or 2 way video chat functionality. Live chat is commonly used for a variety of purposes including customer service (e.g. problem resolution), customer acquisition, broadcast messaging and obtaining customer feedback.

image of live chat on Virginatlantic.com
Source: Virgin Atlantic

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Live chat solutions – How to use live chat to improve sales.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Digital Marketing and Insight