Live chat is a web software solution that allows webmasters to conduct real-time interactive conversations with website visitors whilst they are browsing. The software normally delivers a chat window for text messaging, though some solutions also offer 1 or 2 way video chat functionality. Live chat is commonly used for a variety of purposes including customer service (e.g. problem resolution), customer acquisition, broadcast messaging and obtaining customer feedback.
Conversion marketing – Glossary of Conversion Marketing.
Live chat solutions – How to use live chat to improve sales.
Over 300 tools reviewed – Digital Marketing Toolbox.
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Types of A/B tests – How to optimise your website’s performance using A/B testing.