Image of Likert scale

Likert Scale

Definition:

A Likert scale is a popular quantitative survey question format that uses multiple Likert items to ask respondents to express their degree of agreement or disagreement with statements related to the subject under investigation. The normal Likert item uses a 5 point scale from strongly disagree to strongly agree. However, studies have shown that Likert scales are subject to a number of distortions that researchers should consider before using this format of question.

Image of Likert scale
5 Point Likert Scale

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Online survey tools – How to use online Voice of Customer tools to boost conversions.

Voice of Customer programs – 5 ways to get more valuable insights from your VoC program.

 

Digital Marketing and Insight