Conversion rate optimisation requires good prioritisation to get the best ROI.

Landing Page Optimization

Definition:

Landing page optimization is a systematic process for improving the performance of landing pages using a combination of approaches including best practice design, usability research and online testing. It is also called Conversion Rate Optimization or Website Optimization.

Image of 8 step process for conversion rate optimization
Source: Neal Cole, Conversion Rate Consultant

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Process for optimization – 8 steps guaranteed to boost your conversion rate. 

 

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Digital Marketing and Insight