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JavaScript

Definition:

JavaScript is an open-sourced programming language used in web development. It was developed by Netscape to add dynamic and interactive elements to websites and is used by client-side A/B testing software to manipulate a webpage in your browser.

Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Digital Marketing and Insight