Image of inverted pyramid writing style

Inverted Pyramid

Definition:

An inverted pyramid is a copy writing strategy in which the most important information is summarised at the top of the page and technical or detailed information is positioned lower down the page or via links.

Image of inverted pyramid writing style

Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Digital Marketing and Insight