Image of faces showing the 7 emotions

Empathy

Definition:

Empathy from a conversion perspective involves trying to understand and recognise the emotions and frustrations of the user. This assists the process of conversion marketing by helping marketers better understand customers and prospects to create more relevant and personalised content and offers.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing – Which A/B testing tool should you choose?

Digital Marketing and Insight