Image of chain links never bust

Deep Linking

Definition:

Deep linking involves using a hyperlink to send PPC traffic to the most relevant content within your website (though not your homepage as generally not considered ‘deep’).

Blog posts and glossary’s are a common strategy for encouraging deep linking to a site. Essentially any page other than the homepage could be classed as deep linking.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

Link building – 20 powerful SEO link building tools to drive traffic to your site.

Keyword research – How to do keyword research.

Digital Marketing and Insight