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Cognitive Ease


Cognitive ease or cognitive fluency relates to the ease with which our brain processes information. We prefer things that are easy to process. Cognitive ease generates a feeling of security and understanding  as our fast, intuitive and emotional brain (i.e. system 1) is fully in control of decisions and comfortable with our environment.

Image of causes and effect of cognitive ease from Thinking, fast and slow
Image Source: Thinking, fast and slow by Daniel Kahneman

Cognitive ease is a cause of feeling good, but also a consequence. However, cognitive ease can give us a false sense of security because it makes us feel more confident about information we receive and we rely on mental short-cuts to evaluate the accuracy and validity of data. This can result in an illusion of understanding.



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