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Click Through Rate

Definition:

The click through rate is the percentage of your audience that takes action on the page and so proceeds to the next step in your campaign/customer journey. This is calculated by dividing the total number of clicks that your page or CTA receives by the number of opportunities that visitors had to click (e.g number of page views or emails sent).

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Digital Marketing toolbox – Over 300 resources.

Digital Marketing and Insight