Example of the centre stage effect

Centre Stage Effect

Definition:

The centre stage effect is a phenomena that when presented with a number of choices people have a tendency to select the middle option. The centre stage effects works best if the differences between the options are simple and clearly communicated. The persuasive nature can be further increased if it is combined with social proof (e.g. Our most popular plan).

Image of Hotjar.com pricing options
Source: Hotjar.com

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Digital Marketing toolbox – Over 300 resources.

 

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