Buyer Legends is an agile business process for improving conversions

Buyer Legends

Definition:

Buyer Legends is an agile business process for user experience analysis created by Bryan and Jeffrey Eisenberg that is outlined in their book Buyer Legends. The process uses buyer personas to evaluate the customer experience from the customer’s perspective and generates a narrative of the customer journey to identify areas for improvement.

Image of Buyer Legends process

Also see post – How to use personas to improve conversions. See personas.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Digital Marketing toolbox – Over 300 resources.

 

Digital Marketing and Insight