The Bandwagon Effect is a psychological phenomenon where the likelihood of adopting an idea, belief, product, trend or behaviour is directly related to the uptake (or perceived uptake) among others. As more people take up something others jump on the bandwagon. Where people align their beliefs and behaviour with a specific group this is also called herd instinct.
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Herd instinct – How do social networks influence human behaviour?
Herd instinct – What makes social networks tick?
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Over 300 tools reviewed – Digital Marketing Toolbox.
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Types of A/B tests – How to optimise your website’s performance using A/B testing.