image of visual cues that create good affordance

Affordance

Definition:

Affordance (often referred to as perceived affordance) refers to how people automatically and largely unconsciously look for visual cues to find and work out how to interact with objects and tools to help them complete a task.  For example call to action buttons on websites often use rounded corners and shadows to provide subtle clues that they can be clicked.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

Digital Marketing and Insight