Important terms in conversion marketing:
This glossary contains 258 conversion marketing terms and many examples from optimisation experiments. Please email me at email@example.com if you would like to suggest other terms that should be included in the glossary.
Conversion is central to all digital marketing activity as it determines how successful you will be in helping visitors achieve their goals and it also allows you to grow your business. As a result conversion marketing now covers a diverse range of skills and activities. In this glossary you will find many examples of how conversion marketing is successfully implemented in the real world.
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Affect Heuristic Attention-Driven Design
Category Bias Conjunction Fallacy
Centre Stage Effect Congruence Bias
Cheerleader Effect Conservatism (Bayesian)
Choice Supportive Bias Contextual Marketing
Cloaking Contrast Effect
Clustering Illusion Control Page
Cognitive Bias Conversion Attribution Modelling
Cognitive Fluency Conversion Rate
Fundamental Attribution Error
Geometric Progression Group Think
Law Of Small Numbers Loan Words
Narrative Fallacy Nudge
Not Invented Here Bias
Sales Force Automation Social Norms
Selective Perception Status Quo Bias
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- About the author: Neal provides digital optimisation consultancy services and has worked for brands such as Deezer.com, Foxybingo.com, Very.co.uk, partypoker.com and Bgo.com. He identifies areas for improvement using a combination of approaches including web analytics, heuristic analysis, customer journey mapping, usability testing, and Voice of Customer feedback.
- Neal has had articles published on website optimisation on Usabilla.com and as an ex-research and insight manager on the GreenBook Blog research website. If you wish to contact Neal please send an email to firstname.lastname@example.org. You can follow Neal on Twitter @northresearch and view his LinkedIn profile.