Digital Marketing Consultant Chester

Improve Your Conversion Rate

As a conversion rate optimisation consultant I specialise in making more money from your website. I aim to help you by:

  • Increase leads and/or revenues through customer centred design.
  • Website and SEO analytics to identify opportunities for growth.
  • Online experiments using A/B and multivariate testing tools.
  • Usability & customer research to improve website performance.
  • Customer journey analysis to create the optimal user experience.
  • Search Engine Optimisation to improve visibility on search engines.
  • Content marketing to improve brand awareness, rankings and trust.
  • Email marketing set up and implementation.

Neal Cole

I’m a freelance conversion rate optimisation consultant based  between Wrexham and Chester. I specialise in conversion rate optimisation to improve leads and/or revenues for websites and apps.

Proven expertise:

Before launching my digital marketing consultancy I worked for over five years in website optimisation in the gaming (for the GVC Group) and retail sectors (for Shop Direct including I started my career as a market research manager which gave me great insights into human psychology and behaviour which I use when evaluating the persuasiveness of websites.

Local and international services:

I work with clients in the local area, throughout the UK and in Northern Europe. Recently I worked in Paris with the music streaming app,, to review user journeys and improve the user experience. I also worked for the online casino brand For I used the Buyer Legends process to create buyer personas for a deep review of the new customer journey and conducted an analysis of competitor user experiences.

To contact me you can either email me at or phone me on the number shown in the header of this page.

Great content:

Check out my Conversion Marketing Glossary for examples of how to use insights from online experiments to improve your conversion rate.

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Review my free digital marketing toolbox for over 300 free and paid resources to boost your website’s performance.

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For all my articles view my archive of over 100 blogs posts on behavioural science, website optimisation, social media marketing and search engine optimisation.

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Contact me now if you want to get a higher return on investment from your website or app!

Digital Marketing and Insight