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Brexit decision making psychology: Why emotion won over logic.
Co-operation in social networks: What makes social networks tick?
Decision-making journey: Is it time to kill-off the conversion funnel?
Decision-making rules of thumb: Why do people prefer their gut instinct to research?
Marketing: 4 Common myths about human decision-making.
Marketing and behavioural economics: Does MarComs signal the death of marketing?
Names – how they influence behaviour: How to use the power of names to boost conversion
Social influence on human decisions: Are most purchase decisions the result of other’s behaviour and opinions?
Social influence: How do social networks influence human behaviour?
Thinking, fast and slow by Daniel Kahneman: Do you want to understand how people make decisions?
Writing blog posts: 8 reasons to start blogging today!
Business blogs – 5 reasons to build a business blog today!
Digital Marketing & Website Optimization:
A/B Testing tools: Which A/B testing tool should you choose?
Abandonment recovery & re-marketing: 8 Tools to engage visitors who abandon your website
Address Lookup for forms & checkout: 10 Free & paid for address lookup solutions to boost conversion.
Bandit testing – Are bandit tests superior to A/B tests?
Books for website optimization: 10 awesome books to help you optimize your website.
Conversion funnel: Is it time to kill-off the conversion funnel?
Cross-browser testing – 12 Cross Browser testing tools to improve user experience and your conversion rate.
Cultural dimensions: – What you need to know about cross-cultural website optimization.
Basics – why A/B test: Why do companies not A/B test their websites?
Brand guidelines & testing: Why are your brand guidelines suffocating your ability to innovate?
Conversion conference 2015: Insights for website optimization.
Design feedback: Why you should not use focus groups to evaluate your home page!
Email marketing: 12 email verification solutions to boost conversions.
Explainer video: How to create an awesome explainer video.
Eye tracking & facial coding: Awesome eye tracking solutions.
Friction and cognitive load: How to minimise cognitive load to improve usability.
Gambling sites: Secrets of optimising gambling sites – bonuses
Glossary of conversion: Glossary of conversion marketing terms.
Icons for navigation: Are Icons without labels conversion killers?
Image optimization: Image optimization tools to improve load speed and conversion.
Images of women: Do images of beautiful women boost conversion?
Live chat: How to use live chat to increase sales.
Low-contrast content: Why does low-contrast text kill your conversion rate?
Mobile only users – Why the mobile only user experience needs your attention right now.
Myths about website optimization – 6 myths about website optimization that must die
Navigation findability: How to improve your website navigation using tree testing.
Navigation and onboarding tools: How to improve conversions using customer onboarding platforms.
Optimization process: 8 steps guaranteed to boost your conversion rate.
Prioritising testing ideas: How should you prioritise your A/B testing ideas?
Psychological instincts: 11 psychological instincts to improve your content marketing.
Ratings & reviews: 6 rating and review platforms to build credibility and trust.
Rewarding behaviour: The psychology of rewards & how to motivate your customers.
Strategy: Should testing your calls to action be a default strategy for conversion optimisation?
Testing plan creation – 6 types of test to optimize websites: How to optimize your website’s performance.
Tips for conversion: 17 Conversion tips to help optimise your website
Tools: The ultimate Digital Marketing & Website Optimization Toolbox – Over 300 tools, including many free tools, to optimize your conversion rate.
Video spokesperson: How did Virgin Holidays achieve a 30% uplift in seat upgrades?
Visual analytics: 15 free and paid for visual analytics solutions to boost revenues.
Voice of Customer tools: How to use online Voice of Customer tools to boost conversion.
Web analytics: 18 Free and Paid For Web Analytics Solutions.
European Union Referendum:
Benefits of working in the EU: Are we taking the benefits of membership of the EU for granted?
Marketing lessons: 7 marketing lessons from the Brexit campaigns
Psychology and voting: The psychology of Brexit – Why emotions won over logic!
Not invented here bias: Why does it take time for good ideas to be adopted?
Marketing & Media:
Brexit campaign: 7 marketing lessons from the Brexit campaigns.
Why people buy brands: Do people really connect with brands at an emotional level?
Social media: Over 50 awesome tools to optimize your social media activity.
Strategy: Is digital marketing a zero-sum game?
Word of Mouth marketing: 6 Myths About Word of Mouth Marketing
Market Research & Usability:
Behavioural economics: Is behavioural economics the key to unlocking insights?
Competitor analysis: 10 website audience comparison tools for competitor benchmarking.
Eye tracking & facial coding solutions: Awesome eye tracking solutions to optimise digital content.
Focus groups: Why should you stop using focus groups?
Law of small numbers: Why are many modern day myths created by social scientists and market researchers?
Online survey tools: How to use online voice of customer tools to boost conversion + 22 tools to use.
Mystery shopping: Why should you use video mystery shopping to protect your brand?
Perception of market research: What do business people really thing about market research?
Political opinion polls: Why did the opinion polls fail to accurately predict the 2015 UK General Election result?
US political poll: Why did the polls get it wrong again?
Political opinion polls & voters: Do opinion polls influence voters?
Reliability of usability research: Does usability research reflect real human behaviour?
Usability testing: How to do usability testing to improve conversions
Value of research: Why do companies buy cheap market research?
Voice Of the Customer Programmes: 5 Ways to get more valuable insights from your Voice Of the Customer programme.
Voice of the Customer Surveys: Why are Voice Of the Customer surveys fundamentally flawed?
Why customers visit websites: Remember what visitors want from your website!
Keyword research: How to do keyword research and 18 awesome tools to use.
Link building tools: 18 powerful link building tools to drive more traffic to your website.