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Are we taking the benefits of European membership for granted?

Until a few weeks ago I was busy optimising the websites and apps for 4 brands at a large online gaming company. I had 10 A/B tests running simultaneously and was seeing some excellent results that should have given a good return on investment. However, the company had recently been taken over and the preferred organisational structure was to replace centralised teams with roles dedicated to an individual brand. As a result my role disappeared and the company decided to recruit junior people for each brand to do my job. This was not ideal for me, but these things happen.

Luckily I was approached almost immediately to work on a short-term project as a freelance consultant in Paris. Although this was only for a month I jumped at the chance to gain experience of a new sector and the opportunity to work as a freelance consultant.

I have now completed the project, but as result of the work I was doing in Paris a local company has asked me if I could improve their websites for them. This has led me to investigate setting up my own business. This is obviously a risk, but it got me thinking about the up and coming European Union referendum.

Would I have been able to work in Paris if the UK were not part of the single market? Probably not as free movement of labour from a non-European Union country is not guaranteed. Sure, we have lots of people moving to the UK for work, but it works both ways. Is this something we now take for granted? My experience reminded me of the amazing opportunities there are for working in other countries because of our membership of the European Union. It would certainly be a great loss if we don’t retain the freedom to work in other European countries because of the referendum result.

Thanks for reading this short post, and if you need some help optimising your website or apps, whether you are in Germany, France, Italy, Poland, or any other European country, please bear me in mind.

You can view my full Digital Marketing and Optimization Toolbox here.

To browse links to all my posts on one page please click here.

  • About the author:  Neal provides digital optimisation consultancy services and has worked for  brands such as Foxybingo.com, Very.co.uk and partypoker.com.  He identifies areas for improvement using a combination of approaches including web analytics, heuristic analysis, customer journey mapping, usability testing, and Voice of Customer feedback.  By  aligning each stage of the customer journey  with the organisation’s business goals this helps to improve conversion rates and revenues significantly as almost all websites benefit from a review of customer touch points and user journeys.
  • Neal has had articles published on website optimisation on Usabilla.com  and as an ex-research and insight manager on the GreenBook Blog research website.  If you wish to contact Neal please send an email to neal.cole@outlook.com. You can follow Neal on Twitter @northresearch and view his LinkedIn profile.

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