Hi, I’m Neal
I have a passion for digital optimisation and applying best practice and behavioural science to help solve marketing problems.
I offer consultancy services to organisations seeking to improve the performance of their digital channels.
What is behavioural science you ask? Well, it’s essentially about understanding the psychology of how people make decisions in real life, and assisting this process in website design and optimization.
I improve revenues and conversion rates for websites using a number of strategies including web analytics, heuristic analysis, customer journey mapping and A/B testing. Prior to working in conversion I was a Market Research and Customer Insight manger for over 10 years for blue-chip retailers and financial services companies. This gave me a passion for trying to understand the psychology of human decision making.
If you are interested in website optimization or digital marketing in general check out my free toolbox with over 300 resources. If you would like to ask me any questions you can email me on firstname.lastname@example.org and I’ll be happy to see if I can help.
Many thanks for your interest in my site.