Conversion Rate Optimisation Consultant

How do you improve your conversion rate?


Hi, I’m Neal, Image of Neal Cole, Conversion Rate Optimisation Specialist


I’m a freelance digital marketing consultant who specialises in conversion rate optimisation.

Based between Wrexham and Chester,  I have worked for organisations in London, Liverpool, Gibraltar and Paris.

Contact me by email  – –  or  by phone on 077649 51465 for a free consultation. Here is feedback from a recent client:

“Neal worked with RGAx on the development of a new customer service and was a real asset in that process. He brought genuine insight and expertise to the group.” – Richard Verdin, Managing Director, RGA EMEA.

What can I do?

I am a conversion strategist who increases revenues for websites and improves other key performance metrics to ensure you get the most out of the visitors who come to your site.  I have expertise in:

  • Website design and optimisation
  • Configure website and SEO analytics
  • Online usability testing
  • SEO strategy and implementation to improve Google ranking
  • Develop buyer personas to align the user experience with customer needs
  • Customer research and competitor analysis
  • Eye tracking analysis of digital content
  • Social media marketing strategy

I’ve worked for online brands such as Deezer, the music app,,, the e-commerce retailer and more recently and RGAx the insurance company. Previously I have also worked for HSBC, M&S, Axa Insurance, Aviva and Santander.

I also build and design websites for companies, such as DPH Plant Hire and Bury Vehicle Leasing.

Tools that I use:

I use a variety of techniques to improve your website, from web analytics, heuristic analysis, usability testing, Search Engine Optimisation (SEO),  buyer personas, customer journey analysis and human psychology.

I can help.

I am available for freelance or permanent work.

If you have a project that you need to make progress with, think I can help or just want to discuss website optimisation, then get in touch.

You can contact me by emailing me on If you have any questions about conversion marketing why not check out my Glossary of Conversion Marketing!

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You can access over 100 articles by going to my archive page.

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My posts will help help you:

  • Understand the psychology of how people make decisions.
  • What motivates & influences human decision making.
  • Psychological triggers for nudging customer behaviour.


Image of lift model


The Lift Model from Widerfunnel offers a simple but effective framework for evaluating websites and mobile apps. I use it extensively as it is easy for anyone to understand. There is no need to over-complicate CRO.

Go to Archive.

  • Neal has had articles published on website optimisation on  and as an ex-research and insight manager on the GreenBook Blog research website.  If you wish to contact Neal please send an email to You can follow Neal on Twitter @northresearch and view his LinkedIn profile.

Digital Marketing and Insight