Multiple disciplines are required for website optimisation

Conversion Rate Optimisation Consultancy

Improving Revenues From Digital Marketing

Conversion Uplift is a marketing consultancy which specialises in conversion rate optimisation using insights from consumer research, behavioural science, psychology and data analytics to improve the digital customer experience and grow your revenues.

  • We use psychology, data and customer research to increase the value you get from your digital marketing by improving your conversion rate.
  • Based between Wrexham and Chester,  we work for organisations throughout the UK, Europe and also take on  projects anywhere in the world.

For an introductory consultation contact Neal Cole by email  – –  or  phone on +44 (0)77649 51465. 

What clients say:

RGAx – Re-insurer based in London:

“Neal worked with RGAx on the development of a new customer service and was a real asset in that process. He brought genuine insight and expertise to the group.” – Richard Verdin, Managing Director, RGA EMEA.

Bwin and – gaming sites based in London:

“I worked with Neal at Bwin, so during my time at bgo when I required assistance optimising our user journey, he was the first guy that came to mind. Neal delivered more than was promised and the results were fantastic.

Neal gets to bottom of your problem, and brings clear, concise and thorough plans to the table. He will be the first guy I contact when I need conversion help and I couldn’t recommend him any higher!” – Danny Mahon, Head of Marketing at Foxy Bingo and – Award winning virtual maths tutor:

I worked with Neal on a competitor analysis based on web site strategy, traffic and buyer behaviour. Neal was very open to understanding my goals for the project and worked with me every step of the way in preparing the report I needed. Neal is very knowledgeable in all of the aspects of digital marketing and CRO that we discussed. I very much appreciated his insights and recommend him highly. – Bill McLaughlin – CMO at Whizz Education

What makes us different?

We are marketing strategists who understand user psychology and digital optimisation.

We deliver value through our expertise in:

  • Website & app evaluation and optimisation
  • A/B and multivariate testing
  • Web and SEO analytics
  • Offline and online usability testing
  • Buyer persona development and customer segmentation
  • Customer research and competitor analysis

We’ve worked for online brands such as Deezer, the music app,  the gaming site  and  RGAx  – the insurance company.

Tools we use:

We tailor every project to the client’s needs and priorities. We use a variety of techniques to improve your digital marketing, from web analytics, heuristic analysis (e.g. The Lift Model), usability testing,  buyer personas and customer journey analysis.


Image of lift model


The Lift Model from Widerfunnel offers a simple but effective framework for evaluating websites and mobile apps. We use it extensively as it is easy for anyone to understand. There is no need to over-complicate CRO.

Ready to make more money from your digital marketing?

Contact Neal Cole, Founder of Conversion Uplift, by email at   – –  or  by phone on +44 (0)77649 51465. 

Digital Marketing and Insight