Welcome to my Digital Marketing website.
Hi, I’m Neal,
You can access over 70 of my original articles on this page to help you:
- Understand the psychology of how people make decisions.
- What motivates & influences human decision making.
- Psychological triggers for nudging customer behaviour.
- Many free tools to assist in the optimisation process – including my Free Digital Marketing Toolbox with over 300 resources.
- Best practice processes for digital marketing and website optimization.
I have categorized articles into seven key topics, but alternatively you can use the search function above.
- Behavioural science – Psychology & how we make decisions.
- Blogs – Reasons to start a blog
- Digital marketing & website optimization
- Marketing and media
- Market research & insights
- Search Engine Optimisation (SEO)
You will find a number of posts about the website optimisation process and tips on running A/B tests.
Brexit decision making psychology: Why emotion won over logic.
Co-operation in social networks: What makes social networks tick?
Decision-making journey: Is it time to kill-off the conversion funnel?
Decision-making rules of thumb: Why do people prefer their gut instinct to research?
Marketing: 4 Common myths about human decision-making.
Marketing and behavioural economics: Does MarComs signal the death of marketing?
Names – how they influence behaviour: How to use the power of names to boost conversion
Social influence on human decisions: Are most purchase decisions the result of other’s behaviour and opinions?
Social influence: How do social networks influence human behaviour?
Thinking, fast and slow by Daniel Kahneman: Do you want to understand how people make decisions?
Writing blog posts: 8 reasons to start blogging today!
Digital Marketing & Website Optimization:
A/B Testing tools: Which A/B testing tool should you choose?
Abandonment recovery & re-marketing: 8 Tools to engage visitors who abandon your website
Address Lookup for forms & checkout: 10 Free & paid for address lookup solutions to boost conversion.
Books for website optimization: 10 awesome books to help you optimize your website.
Conversion funnel: Is it time to kill-off the conversion funnel?
Cross-browser testing – 12 Cross Browser testing tools to improve user experience and your conversion rate.
Cultural dimensions: – What you need to know about cross-cultural website optimization.
Basics – why A/B test: Why do companies not A/B test their websites?
Brand guidelines & testing: Why are your brand guidelines suffocating your ability to innovate?
Conversion conference 2015: Insights for website optimization.
Design feedback: Why you should not use focus groups to evaluate your home page!
Email marketing: 12 email verification solutions to boost conversions.
Explainer video: How to create an awesome explainer video.
Eye tracking & facial coding: Awesome eye tracking solutions.
Friction and cognitive load: How to minimise cognitive load to improve usability.
Icons for navigation: Are Icons without labels conversion killers?
Image optimization: Image optimization tools to improve load speed and conversion.
Images of women: Do images of beautiful women boost conversion?
Live chat: How to use live chat to increase sales.
Low-contrast content: Why does low-contrast text kill your conversion rate?
Mobile only users – Why the mobile only user experience needs your attention right now.
Myths about website optimization – 6 myths about website optimization that must die
Navigation findability: How to improve your website navigation using tree testing.
Navigation and onboarding tools: How to improve conversions using customer onboarding platforms.
Optimization process: 8 steps guaranteed to boost your conversion rate.
Prioritising testing ideas: How should you prioritise your A/B testing ideas?
Psychological instincts: 11 psychological instincts to improve your content marketing.
Ratings & reviews: 6 rating and review platforms to build credibility and trust.
Rewarding behaviour: The psychology of rewards & how to motivate your customers.
Strategy: Should testing your calls to action be a default strategy for conversion optimisation?
Testing plan creation – 6 types of test to optimize websites: How to optimize your website’s performance.
Tips for conversion: 17 Conversion tips to help optimise your website
Tools: The ultimate Digital Marketing & Website Optimization Toolbox – Over 300 tools, including many free tools, to optimize your conversion rate.
Video spokesperson: How did Virgin Holidays achieve a 30% uplift in seat upgrades?
Visual analytics: 15 free and paid for visual analytics solutions to boost revenues.
Voice of Customer tools: How to use online Voice of Customer tools to boost conversion.
Web analytics: 18 Free and Paid For Web Analytics Solutions.
European Union Referendum:
Working across the EU: Are we taking the benefits of membership of the EU for granted?
Psychology and voting: The psychology of Brexit – Why emotions won over logic!
Flaws of referendum: Are referendum a device of dictators and demagogues?
Not invented here bias: Why does it take time for good ideas to be adopted?
Marketing & Media:
Why people buy brands: Do people really connect with brands at an emotional level?
Social media: Over 50 awesome tools to optimize your social media activity.
Strategy: Is digital marketing a zero-sum game?
Word of Mouth marketing: 6 Myths About Word of Mouth Marketing
Market Research & Usability:
Behavioural economics: Is behavioural economics the key to unlocking insights?
Eye tracking & facial coding solutions: Awesome eye tracking solutions to optimise digital content.
Focus groups: Why should you stop using focus groups?
Law of small numbers: Why are many modern day myths created by social scientists and market researchers?
Online survey tools: How to use online voice of customer tools to boost conversion + 22 tools to use.
Mystery shopping: Why should you use video mystery shopping to protect your brand?
Perception of market research: What do business people really thing about market research?
Political opinion polls: Why did the opinion polls fail to accurately predict the 2015 UK General Election result?
Political opinion polls & voters: Do opinion polls influence voters?
Reliability of usability research: Does usability research reflect real human behaviour?
Usability testing: How to do usability testing to improve conversions
Value of research: Why do companies buy cheap market research?
Voice Of the Customer Programmes: 5 Ways to get more valuable insights from your Voice Of the Customer programme.
Voice of the Customer Surveys: Why are Voice Of the Customer surveys fundamentally flawed?
Why customers visit websites: Remember what visitors want from your website!
Keyword research: How to do keyword research and 18 awesome tools to use.
Link building tools: 18 powerful link building tools to drive more traffic to your website.
- About the author: Neal provides digital optimisation consultancy services and has worked for brands such as Deezer.com, Foxybingo.com, Very.co.uk and partypoker.com. He identifies areas for improvement using a combination of approaches including web analytics, heuristic analysis, customer journey mapping, usability testing, and Voice of Customer feedback. By aligning each stage of the customer journey with the organisation’s business goals this helps to improve conversion rates and revenues significantly as almost all websites benefit from a review of customer touch points and user journeys.
- Neal has had articles published on website optimisation on Usabilla.com and as an ex-research and insight manager on the GreenBook Blog research website. If you wish to contact Neal please send an email to firstname.lastname@example.org. You can follow Neal on Twitter @northresearch and view his LinkedIn profile.