Digital Marketing, Conversion Optimisation & Insights

Would you like to improve your conversion rate?


Hi, I’m Neal, Image of Neal Cole, Conversion Rate Optimisation Specialist


I’m a conversion rate optimisation expert and digital marketing consultant. Check out my conversion marketing glossary with over 200 definitions and examples.

What can I do?

I increase revenues for websites and improve other performance metrics that you set to ensure you get the most out of the visitors that come to your site.

I’ve worked for brands such as Deezer, the music app,,, the e-commerce retailer and more recently Previously I have also worked for HSBC, M&S, Axa Insurance, Aviva and Santander.

I also build and design websites for companies, such as DPH Plant Hire and Bury Vehicle Leasing.

Tools that I use:

I use a variety of techniques to improve your website, from web analytics, heuristic analysis, Search Engine Optimisation (SEO), customer journey analysis and human psychology.

I can help.

I am available for freelance or permanent work.

If you have a project that you need to make progress with, think I can help or just want to discuss website optimisation, then get in touch.

You can contact me by emailing me on



You can access over 100 original articles by going to my archive page. My articles will help help you:

  • Understand the psychology of how people make decisions.
  • What motivates & influences human decision making.
  • Psychological triggers for nudging customer behaviour.
  • Best practice processes for digital marketing and website optimization.

Go to my Archive Now!


Image of lift model


Go to Archive.

  • Neal has had articles published on website optimisation on  and as an ex-research and insight manager on the GreenBook Blog research website.  If you wish to contact Neal please send an email to You can follow Neal on Twitter @northresearch and view his LinkedIn profile.

Digital Marketing and Insight